DATABASE BUILDING

RESEARCH AND TELEMARKETING TO ENHANCE DATA.
Our approach at Ignite in all the programmes we run is to drive improvements in the amount and quality of prospect and customer data to build a marketing and business asset for our client.
Whether a primary or secondary objective of an activity our aim is to build the data asset in order to avoid wastage, better segment and target, to constantly improve the cost-effectiveness of campaigns.

DATA SOURCING
Through years of experience, we know the best GDPR compliant sources of quality data aligned to our clients’ requirements. And because we are buying regularly, we can usually negotiate a good deal for you.

LIST-BUILDING
Where a client operates in a specialist area, our research team can build highly targeted prospect lists through desk research and telephone work.



DATA CLEANSING & ENHANCEMENT
Our research and telephone data team can cleanse out-of-date data, enhance and qualify it, to build a strong database asset for your business.

EMAIL DATA
When email campaigns are run, some emails inevitably ‘bounce’ indicating people may have moved on and this gradually reduces the effective database. Ignite can investigate by internet research and telephone and find replacement contacts.



DATA & LEAD QUALIFICATION
When enquiries come in directly or via your website, they are often a mix of quality and typically are not ready to send to the sales team until better qualified by telephone. Similarly, data acquired over the years from campaign activity deteriorates quickly and needs regular updating. Ignite can help to leave internal resources to concentrate on customers and warmer leads.

DATABASE MANAGEMENT
Ignite manages the prospect and customer database of many clients through its cloud-based marketing platform.
We take responsibility for data updates and for generally enhancing record information for segmentation and more targeted campaigns.
We also provide reports and analysis both on campaign results and the overall status and development of the database.
Our aim is to provide a marketing and business asset for your company.
