CASE

NEW BUSINESS LEAD GENERATION
Sector: Global Packaging and POS
MARKET DEVELOPMENT
Sector: New Technology Air Quality Measurement Equipment
CRM IMPLEMENTATION
Sector: International Management Consultancy
MARKETING STRATEGY AND CRM IMPLEMENTATION
Sector: Global Mobile Phone Accessory Distributor
The development of a marketing and new business strategy for growing the business in various sectors and countries
Audit of sales and marketing business processes and the recommendation of process improvements and cost efficiencies
Audit of the sales history across sector and countries to identify lapsing / low spending customers
The development of a requirements specification for a CRM system
The management of the selection process for a CRM system
Internet and telephone research to increase and enhance the customer and prospect data going in to the CRM system
Email nurturing programmes to support an internal telesales team
DISTRIBUTOR RECRUITMENT
Sector: European Manufacturer of glazing systems for domestic and commercial markets
Internet and telephone research to build from scratch potential distributors in various market sectors
Appointment Generation for a business development sales team by an integration of email and telemarketing
Email lead generation and nurturing programmes