CASESTUDIES

Ignite has many years of experience across a wide range of markets in implementing customer development and prospecting programmes, building database assets, and investigation and launching in to new markets We show below just a few case study examples

NEW BUSINESS LEAD GENERATION

Sector: Global Packaging and POS

  • CRM database management
  • Prospect data research & data enhancement
  • Appointment generation for BDM team using an integration of email and telephone
  • Email nurturing programmes to both customers and prospects
  • Tactical email promotional campaigns
  • MARKET DEVELOPMENT

    Sector: New Technology Air Quality Measurement Equipment

  • Marketing Strategy
  • Building highly targeted prospect lists from scratch
  • Building & managing a CRM database
  • Appointment generation for sales team
  • CRM IMPLEMENTATION

    Sector: International Management Consultancy

  • Audit of business development activity across the consultancy and the development of an integrated new business strategy
  • Audit of disparate new business processes and prospect data depositories across the consultancy
  • The development of a requirements specification for a CRM system and the recommendation of potential products
  • The management of a selection process for a CRM partner
  • A programme of data enhancement for the new CRM system
  • MARKETING STRATEGY AND CRM IMPLEMENTATION

    Sector: Global Mobile Phone Accessory Distributor

    The development of a marketing and new business strategy for growing the business in various sectors and countries

    Audit of sales and marketing business processes and the recommendation of process improvements and cost efficiencies

    Audit of the sales history across sector and countries to identify lapsing / low spending customers

    The development of a requirements specification for a CRM system

    The management of the selection process for a CRM system

    Internet and telephone research to increase and enhance the customer and prospect data going in to the CRM system

    Email nurturing programmes to support an internal telesales team

    DISTRIBUTOR RECRUITMENT

    Sector: European Manufacturer of glazing systems for domestic and commercial markets

    Internet and telephone research to build from scratch potential distributors in various market sectors

    Appointment Generation for a business development sales team by an integration of email and telemarketing

    Email lead generation and nurturing programmes

    Contact us today for Lead Generation