CUSTOMER
Ignite runs a number of customer programmes to retain, develop and reactivate customers. We also undertake customer product usage, and satisfaction surveys.

RETAINING, REACTIVATING AND DEVELOPING CUSTOMERS
Day-to-day management of customers would typically be handled in-house but we run a number of specific and flexible customer programmes to support internal resources.

MAXIMISING SALES PIPELINE
Sometimes opportunities in the sales pipeline for future business from customers (or prospects) stall for a variety of reasons such as project priorities, change of personnel or budget sign-off. In order for the sales team to focus on more imminent opportunities, we can use our nurturing programmes to stay in touch, keep out competition, before handing it back to the sales team.

CUSTOMER REACTIVATION
We use email-telephone programmes, to engage with lapsed customers, understand why they have lapsed, update information and re-qualify before looking to reactivate.



CUSTOMER DEVELOPMENT
We work closely with corporate sales teams to improve their penetration of large complex national accounts looking for contacts and opportunities in sister companies, on other sites, and in other departments.

CUSTOMER CONTRACT RENEWALS
We run programmes on the run-up to contract end dates to ensure service and support contracts are renewed and not lost to competition.
We also follow up with customers as their finance contracts are coming to an end with new purchase propositions.



CUSTOMER & MARKET SURVEYS
We telephone survey customers around their use, satisfaction, and recommendation of products and services.
We also help clients evaluate new market opportunities by undertaking desk and telephone research.